So you put a brand-new organization plan together for 2010. Whether your business is small or huge - and despite industry - you probably discussed Social Media.

Wait a minute, you might be stating at this point, where are the references to Facebook and Twitter and LinkedIn and YouTube? And what the devil are wikis and RSS feeds?





I'll attempt not to utilize the example of buying good friends here. Well, I guess that indicates I simply did. You get the picture. If a firm guarantees your page a number of likes or followers, something is incorrect. It's something to job follower numbers based on marketing efforts and promotional contests, it's another to offer you a bundle of 500 followers without a single campaign or any material. Be cautious.

Business owners and small companies frequently have very little marketing budget plans so they depend on the exposure they can create from social networks websites to increase business without costs marketing dollars. That is not a bad method. However initially, you need to construct a relationship with your target audience - similar to you would in the offline world.

Social media causes two-way interaction. Where e-mail was one-way interaction that was typically not instant, Twitter is two-way and instant. In addition, with Twitter you can have immediate two-way interaction with essentially countless people at the same time.

Today, we have a lot more options. Nonetheless, our decision-making process remains the very same. Just how much connection, how much intimacy do we need in order to communicate our message? CNN does not appreciate intimacy; they appreciate getting the news relayed to many people at the same time. Surprisingly, social media also transmits news in similar method CNN does. But, since the source comes from a "buddy", a "follower", or a "connection" we are more likely to think it. In the past we might eyeball the communicator during an in person interaction to determine truth. Today, more info we should depend upon building relationships that produce trust which develop validity.

As more organizations are choosing totally free publicity, it's essential that you make your media release differ. Design the set-up to be easily checked out and make the story compelling. When emailing a media release, make sure you copy the release into the body of the e-mail - never send out as an accessory as it will not get opened. It may assist to print your media release on brilliantly coloured paper and send it by mail so it doesn't merge the remainder of the white pages off the editor's fax machine. One editor informed me that she personally opens all hand-written envelopes. Attempt it - your media release may be the very first envelope she looks at in the early morning. Your finest chance of having it check out, is to send it by the editor's preferred method - so discover out ahead of time how he or she desires it sent.

As an interactions professional, all this delights me. Social network offers brand-new chances to communicate and to link. The enjoyable part is joining the celebration. What are you waiting on? Now that you know that you do know something about the social networks, and you also know that nobody understands what's next, come join us! See you on Twitter.